Meta descriptions and body content optimization, this approach to SEO [not relying on search volume] helps agencies and consultants consider optimizing the content from a more holistic perspective," says Michael. “Now we can show businesses what other elements need to be on a page, be it table markup, image or video, to show up in the various opportunities on the SERPs” , he adds. "It's a data-driven way to push businesses to create better content." Intent-Based Optimization Many of us understand the concept of intent behind keywords. But anticipating the needs of your audience will only become more important in the future. Google has already confirmed its intention to split its index, which will result in a mobile-first index and a desktop index.
So beyond page-level optimization, we fax list also have device-focused intent. Advertising Continue reading below This is way beyond search volume. And I bet you a steak dinner (or any vegetarian alternative) that Google will eventually turn off search volume completely and it will disappear from our organic search conversations. There are others in the space who believe an intent-based approach is the way marketers should be thinking now. Acronym Media's Mike Grehan spoke about this at length: “We learned early on that creating marketing programs that address customer intent produces better business results. That's why we've spent 20 years helping our clients identify the intent behind customer searches, whether navigational, informational, or transactional in nature. And based on that, we match the intent with the right content response.
It's a formula that has really worked for us, because it works for consumers. In summary While current search volume can be a useful metric as part of a broader analysis of a keyword, it shouldn't be a leading indicator of value. Advertising Continue reading below Michael Hanson agrees, “If you want to save money over time on PPC while creating content that can rank very well, drive great Quality Scores, and drive organic visits, use this method to create strong content that matches intent.” As we see various Google moves unfold, it's becoming increasingly clear that the search volume metric is a very small piece of the pie when it . be where your audience is. If you're looking for ways to grow your community, introducing yourself as an author is one of the most effective marketing and public relations strategies.