Similar to Google AdWords, sellers can fine-tune their advertising spend by choosing partial, phrase-matched, or exact-match keywords when bidding. When setting up a manual campaign, keep the keywords in the range 20-40 and not more than 500 keywords. If you choose more than 500 keywords, not all of them will match your product and you'll waste your advertising money. Both automated and manual campaigns have some advantages and disadvantages. manual-vs-automatic-campaigns-amazonUse automatic and manual campaigns together The required acronym is RPSB, which stands for Research, Peel and Stick, and Block.
This means finding out which keywords have the highest conversion rates and moving them to the "Winners' Circle Campaign". Please let me explain. the study The survey begins with an automated campaign. On a regular basis, Amazon sellers need to download reports from the campaign to see the conversion rate of the keywords they are bidding on. Sellers can see which keywords have the highest conversion rates and put them in a spreadsheet number list of winning terms. SC vs. AMS SPA Peel and stick Strip the high conversion keywords and paste them into a new "winner's circle" exact match manual campaign. Why do you do this exercise on a regular basis? Open the door to bid optimization. By stripping the search term from the automated campaign and pasting it into an exact match manual campaign, you can start bidding on the ideal amount for that keyword- you couldn't do it with the automated campaign. something.
You can bid more on conditions that convert at 20% and bid less on conditions that convert at 2%. block Then block these winning conditions from triggering an automatic campaign. If the keyword is running in both automatic and manual campaigns, the purpose of the peel and stick step is defeated. It is not desirable for automated campaigns to continue to trigger winning conditions. Words with high conversion rates don't reach maximum profit because all keywords are bid for the same amount in an automated campaign. If all your bids are what you want, you can maximize your bottom line with high conversion rates and improve your ACoS. Related Content: Podcast Ads: What You Need to Know Other housekeeping tips You need to be highly organized to grow your Amazon business and achieve maximum profits.