Rather than ending the interaction with a refund, use the product return as the start of a conversation. Sending an SMS message is one of the best ways to follow up due to the high open rate and personal method of communication. Advertising Continue reading below Keep it casual and ask the customer why they returned the product or another Banner Design relevant introductory question. In response to their feedback, you can offer a discount code, make a product suggestion, or invite them to join your membership program. By re-engaging buyers after a return, you are building your relationship with the brand. Summary Through a combination of reduced returns and growing customer relationships, your business can avoid a dangerous situation where Banner Design returns eat into your profit margins. More resources:
Ecommerce Marketing: The Definitive Guide 15 must-have Banner Design features for e-commerce sites 15 Mistakes New Ecommerce Sites Make Too Often . Leverage customer reviews Unfiltered reviews, photos, and videos from other buyers are some of the most powerful content on your website. Peer IRL experiences can provide useful information about fit, quality, and satisfaction. Buyers trust other buyers. Not only do reviews provide useful information, but Banner Design they also improve buyer confidence in their buying decision. Advertising Continue reading below 3. Ability to filter reviews by subject We all know that collecting more reviews and ratings improves conversions. After all, feedback from five customers isn't as powerful as 500 customers. However, the most effective interface gives shoppers the ability to filter reviews by topic so they can easily identify feedback on Banner Design decision-making criteria such as: In shape. Fabric. Quality. By having access to the most relevant information, they can make the best decision.
How to use product returns as an opportunity Improving your on-site information can help reduce product returns, but you won't be able to eliminate them. Advertising Banner Design Continue reading below Rather than taking the net loss on returns, successful brands use the process as an opportunity to grow the customer relationship. Make it a positive experience Product returns are a powerful touch point. Your company has the opportunity to make a good impression and Banner Design solve customer problems. This transaction is so important that when returns are easy, 92% of shoppers are likely to order from the store again. This increases the customer's LTV and turns the returns process into an asset.