To monitor and restructure the way they offer their products and services to users. The data generated through the Internet of Things facilitates Clipping Path contextualized interactions between different devices and allows companies to improve their operational efficiency. What technologies are behind the internet of things? Connectivity . IoT devices require a stable and uninterrupted internet connection to function properly. The evolution of internet network protocols has made it easier to connect sensors and devices to the cloud and transfer data between them. Sensors . Sensors allow Internet of Things devices to collect data about their Environment, such as ambient temperature, device usage, or a user's sleep time. For the internet of things to be feasible, it is necessary to have low-cost and low-battery consumption sensors. Machine Learning and Data Analytics . Internet of Things devices generate large amounts of data, which would be impossible to analyze without the help of algorithms. Therefore, the evolution of the IoT is linked to that of machine learning and artificial intelligence. Cloud computing . Cloud computing platforms provide the infrastructure needed to seamlessly exchange and analyze data between businesses and consumers, without the need for human intervention. The cloud uses a centralized server to store data from different devices and transfer large packets of data over the internet, making them available whenever they need to be accessed. Applications of the internet of things in digital marketing 1) Personalization Thanks to the internet of things, we can know endless details of consumer habits: what time they get up, how they drink coffee, how much exercise they do and where... All this data helps marketers extract valuable information to create rich customer experiences , in which we offer contextual messages in real time that adapt like a glove to the habits and preferences of users. 2) Connection between profiles and devices The Internet of